Hello! My name is Shannon.

I’m a storyteller at heart, with a sharp eye for brand, voice, and culture. What started as a love for design evolved into a career spent shaping how brands show up in the world. Authentically, creatively, and with impact.

After earning my degree in design, I took an unexpected leap into the fashion world. That leap led to five transformative years launching brands, building campaigns across the country, and working alongside powerhouse women who redefined what leadership and creativity could look like.

Today, I lead social media at a Fortune 250 financial services company—bringing bold, modern content to a highly regulated space. I specialize in translating complex ideas into digital storytelling that resonates. Whether it's driving brand awareness, amplifying executive visibility, or building scroll-stopping strategies, I approach every project with empathy, originality, and a data-informed point of view.

Want to know what else I’ve been up to? Have a look at my resume, right here, or shoot me a note at shannonlfrederick@gmail.com

Let’s Connect

Here’s What I’ve Been Sharing On Instagram

Was/is/will always be
Photo by @nadiabelle
Just want to add a little love to your feed. This is my favorite pictures of us. (4+ years old, but still my favorite.) To borrow from my beautiful friend @elsimpacheco: Dear fellow interracial couples, continue to listen to your partner on the thing
I finally have time to draw again (for the first time in forever) sooo it’s about to get weird! Pop over to @illmakeyouugly for bizarre caricatures, strange makeunders, and the rest of this illustration. Gleefully taking requests.
I’m obsessed with @estherperelofficial and every bit of gold she lets out of her brain. Listening to her NEW new podcast (“How’s Work?”) and keep thinking about something she said: It‘s the quality of our relationships t