Clover and Sloane

Get to know Clover and Sloane! A brand I worked on from its very first “Here’s what we’re thinking” inception email, Clover is the fashion-forward resource for women who aren’t afraid to shake things up.

My piece of the puzzle
I guided ground-floor branding and design development, developed her language and voice, and directed our very first editorial and product photoshoots. Keep scrolling to see a few of my favorite moments.

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Branding + Language

Brand Statement

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Email Sign-Up Pop

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Welcome Series Email Flow

Welcome Email #1

Welcome Email #2

Welcome Email #3

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Photography

Editorial Photoshoot

I rooted Clover’s inaugural photoshoots in the everyday goings-on of the twenty-something New York woman. The mood? High-energy, playful, and full of personality.

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Product Photoshoot

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Influencer Marketing

@candidlychan // 111k

@daniduqued // 47k

@kerifay // 160k

@fashionismyfortee // 238k

@itsmemariasee // 44k

@morgan_lillian // 26k

@seaofshoes // 208k

@thestylishsoul // 16k

@ticija // 52k