Six-Video Production
Now this was a project I gave myself a pat on the back for. Anyone in the digital space can agree on one thing: Video. Is. So. Important. Which is exactly why I embarked on a mission to stock Maggy London’s asset library with an arsenal of video content.
My piece of the puzzle
Before: I sourced our creative talent (photographer, videographer, and editor), secured our highest-performing model, found a studio space appropriate for the occasion, consulted with specialists to advise on lighting and equipment, created scripts and shot lists for six different videos, and organized a minute-by-minute full-day production schedule.
During: On the day of the shoot, I directed our five-person production team, coordinated styling, equipment, and props, and kept us on-schedule from first action to final cut.
After: This one was a huge post-production project! First thing was first. After collecting and sorting through a mountain of raw footage, I organized, packaged, and sent to our editor with coordinating briefs for each video. In addition to working closely with her through the creation each video, I also wrote accompanying copy to be used across all presentations of the campaign (blog posts, social amplifications, and paid ads), and published six supporting blog posts.
Video 1
The Workwear Edit: 5 Days, 5 Looks
Accompanying Copy
Calling all professional ladies! These are the five staples every working woman needs to invest in.
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Video 2
Business Trip Essentials: How to Pack For a 3-Day Conference
Accompanying Copy
Attention, boss ladies: A three-day business trip calls for a carry-on bag...and some strategic packing! Here are the essentials you can't leave at home.
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Video 3
5 Perfect Winter Wedding Looks (The LBD Way)
Accompanying Copy
Welcome to your official guide to winter wedding dressing. As if wedding guest prep wasn't stressful enough already (How are you getting there? What are you bringing? Who are you bringing?), now you have to find the perfect outfit...in the winter.
It's time to say "see ya" to dress stress, because we're showing you exactly what to wear to everything from during-the-week nuptials to black tie affairs. Sit back, relax and enjoy as we decode the five most hmmm-worthy weddings you'll be invited to this season.
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Video 4
Holiday Hacks: Desk-to-Dinner-to-Holiday-Party
Accompanying Copy
Presentation at 4, dinner at 6 and a party at 8? Don't stress. Get the looks that do it all.
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Video 5
4 Midi Trends to Keep Your Eye On
Accompanying Copy
You look like you're ready for your next big midi moment, and lucky for you, we have just the thing. Here are four midi trends to keep your eye on.
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Video 6
3 Trends That Show No Sign of Stopping
Accompanying Copy
Seriously—what's better than a dress that never goes out of style? Watch as we show you the three trends that show NO sign of stopping (and keep scrolling for a recap of our best forever-trendy tips).
