The Fitting Room
Introducing The Fitting Room, a customer-first initiative adopted by Maggy London in 2016 (long before free shipping and returns became an e-commerce commonplace).
My piece of the puzzle
A copywriting project like this is always so much fun—parsing through a mountain of facts and features in pursuit of just a few clean, concise points. My goal was to craft language that was digestible and easy to understand without losing the brand’s signature voice. To support the message, I created a sweetly simple infographic to guide the customer through her Fitting Room experience.
The Fitting Room Landing Page
Paid Ads
Graphics + Full Copy
Graphics + Simple Copy
Graphics Only
Initial Email
In-Package Trifold
Side A
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